How you would apply a semiological and ideological analysis to a Essay

How you would apply a semiological and ideological analysis to a television advert for a consumer product - Essay Example According to Gillian Dyer advertising is the "official art" in which beliefs and values through the brand are reminded to the people (Reschke, 1998). To understand the real meaning of advertisement its analysis are done to learn the techniques that are employed in designing the content of an advertisement. Media analysts have used different parameters of analysis to gain understanding of concepts interrelated with advertisements. This paper aims to analyze an advertisement through the most commonly used analysis methods called semiotic and ideological analysis. The advertisement selected for this paper is projecting a perfume named 1 million which is the new male fragrance by the Spanish leading colognes and perfume company named Paco Rabbane. Perfumes are considered as both essential and luxurious part of everybody’s life. When worn in daily life they are a necessity, when worn for formal occasions they depict a luxurious life style, elegant personality for women and sheer masculinity for the men. Perfume advertisements are always based on a sophisticated and sensational theme which is directly relating to physiological aspects of humans. The advertisement of perfume 1 million Paco Rabbane had been analyzed during the broadcast of 24th July 2010 by American TV channel namely AsiaVision. I have analyzed it semiotically to understand the hidden meanings prevailing within the text. Semiotic are basically the symbols and signs used within the text to create meaning. The signifier in this particular advert is no doubt the perfume 1 million where it signifies a young sexy looking man that uses the perfume to achieve all his dreams. Several iconic signs the moving objects have been used in the ad to convey the message to the user. To give the add a realistic touch they have made the use of many conventional codes set by our society such as firstly the color of the