Marketing Strategy And Advertisements Advertising

Marketing Strategy and Advertisements It is hard to turn on the television without seeing marketing advertisements. Some ads are good and helpful while others are unethical and annoying. An individual will see advertisements for food, sanitary products, prescription drugs, and lawyers, to name a few, but this list could go on and on. All of these companies are trying to get you to use their service or purchase their products. A marketing campaign tries to sway the consumer by trying to satisfy a want or a need that through research they have identified (Bethel University, 2011). Personally, there are numerous needs of mine that have been met, and my decision to go with a product has been based at times on their advertisements. In†¦show more content†¦The advertisements that were so annoying, we think we are blocking out, but it is like a subliminal message was left behind. Sometimes, years of research go into the making of a product, countless hours of research and bringing those products to the public eye, at times they already know that there is a market out there that will use their products. So, why not make a commercial or jingle that will stick with you, so when your necessity arises you will utilize their product or service. The research and marketing strategies that a percentage of businesses come up with works, their efforts have led me to fulfill a need of my own. One of our basic needs is food. We are inundated with ads for all types of food. Fast food, organic foods, junk food, you name it there is an advertisement to go along with it. I am a very busy person, so most of the time it is the fast food ads that get me. It is easier and cheaper to grab a hamburger or something already prepared through a drive-thru than it is to go to the grocery store to prepare a meal. Since my children have grown up and left home, cooking is something that I rarely do anymore, for the simple fact that it is easier to pick something up and keep going about my day. McDonald’s advertisement makes it easy for me. They not only are open all hours, it is convenient and very inexpensive. I cannot say that it is